Business trip to Saudi Arabia

November 24, 2023 – In November, a delegation of representatives from German companies met in Riyadh to present their products and solutions in the field of security technology to local representatives and to discuss possible cooperation and synergies. With an ambitious “Vision 2030” reform program, the kingdom wants to diversify its economy and open up more to foreign investors. Crown Prince Mohammed bin Salman wants to make his country independent of oil by investing in tourism and industry. Our colleagues Stefan Olf, Director Sales Operations at Advancis, and Hamza Yakan, Presales Manager Advancis Middle East, were also there.

Looking back, our business trip to Saudi Arabia was a complete success. We have returned with a list of many potential business partners who are interested in our software solutions. We traveled with a great delegation, met the German ambassador Michael Kindsgrab and between all the business we also got to know the country and its people.

Many thanks to the German Federal Ministry for Economic Affairs and Climate Protection, Royalty Consultants and trAIDe GmbH for organizing the trip.


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